ABOUT
Good design starts with the right questions.
Behind BY JAY. is me, Jasmin – or Jay, as most of my friends call me.
My background isn’t in a traditional design agency, but in sales, marketing and real estate. That experience shapes the way I work today: before I start designing, I want to understand what really matters.

MY BACKGROUND
Not from an agency.
From real-world experience.
Hier würde ich wieder etwas freier übersetzen, damit es im Englischen natürlich und nach BY JAY. klingt:
For many years, I’ve worked with businesses, projects and real estate across sales and marketing. One question has come up time and again: How do you present something in a way that makes people understand what it’s about – and why it matters?
Websites, sales materials, presentations and brand identities have always been part of that work – as tools to communicate businesses and projects clearly and professionally.
With BY JAY., I combine this experience with my passion for design. I don’t just think about how something looks, but what it needs to communicate – and what it should achieve.
HOW I WORK
PERSONAL
You’ll work directly with me – no middlemen and no unnecessary back and forth.
Listen. Understand. Create.
CLEAR
I focus on what your project really needs – considered, focused and straightforward.
THOUGHTFUL
Details make the difference. That’s why everything should not only look good, but work together as a whole.
The best work is built on good collaboration.
Depending on the project, I work with specialist partners – for photography, graphic design or other areas of expertise.
The process remains straightforward: I coordinate the services needed and make sure everything comes together seamlessly.